Modern Digital Marketing Strategies-Expert Case Study Report Findings

Modern Digital Marketing Strategies-Expert Case Study Report Findings 

Digital Marketing in the modern business set up ,Forms the Basis term for  all  online marketing efforts  by many businesses.Most businesses leverage digital channels such as google search,social media,email ,and their websites to connect with their current and prospective customers

What are The  Modern Digital Marketing Strategies

Most Businesses  Have adopted the Following Digital Marketing strategies;

• ·         Given priority to the hottest products in the market (Most Sought Products)
•       Weekly Targeted social media Platforms ads (Facebook, Twitter, Instagram, )
• ·         Adopted Email Marketing & Bulky Sms Approach-Existing customers need to be updated regularly on the latest designs in stock, newly introduced business services, current hot promotions among others.
• ·         Hosting monthly events with your existing customers-This gives businesses opportunity to spread the word about their  businesses, latest products and services.
• ·        Adopted online shopping Approach model;E-commerce stores which will hugely reduces the cost of businesses operations

  

 Case study Reviews For A Medical Clinic in Kenya about their current Digital Marketing Strategies–Social Media Platforms Marketing

Objective of the review

To explore how the business can optimize their  social media channels  for the maximum generation of quality business leads hence increased sales 

Social Media Channels under Review –Facebook, Twitter, Instagram,

From the review study ,the following were the findings of the study 

Facebook Business Page -Noted Weakness

ü  Engagement between the customer and the business was wanting-Potential clients have not been fully captured and hence immediate closure of the potential business lead

Recommendations

ü  Admin of the social media pages(Facebook) to keep the potential leads engaged in responding to their enquiries

ü  Always let your business Like the customer comments before replying to their enquiries

ü  Adopt a standardized Social Media Responses to Customers Seeking Info from your Business!

Dear Customer, we appreciate you so much for your feedback/enquiry, (Quote the Price of the Unit Sought, Delivery Cost if any). Kindly call us now on …… or alternatively you can visit today our Shop/store/chemist Located at ------------------ for more information.

Twitter-official Twitter account -Noted Weakness

• Keywords of many businesses missing at the Description
• Clear direction to the location of business missing
• Targeted hashtags of the business missing at the description
• The Location of your business( Geographical location of your business)

Remedy

• Adopt a standardized and  optimized twitter description with appropriate keyword.This will make your business to be easily found by search engines hence more qualified business leads.

How Twitter can generate potential Leads hence increased business sales

• Through twitter ads manager we can easily accelerate sales through targeted twitter ads campaigns. Monitor closely the performance of the ad to track the potential leads for conversion
• Daily Tagging of our latest & hottest selling products alongside the trending topics. (Morning hours trending topics, during the day trending topics, 9pm trending topics)
• Adopt twitter influencer marketing approach to grow targeted business follower

Instagram –Official Instagram page

Noted weakness

The business Instagram page was rarely updated
No  clear Business description is provided to send the potential leads traffic to the business

Engagement between the customer and the business was  wanting-Potential clients have not been fully captured and hence immediate closure of the potential business lead

Remedy

• Daily Targeted Instagram posts with appropriate trending stories hashtags.

When posting Adopt the following posting strategy;

• ü  Always post pics of the latest and hottest selling products.
• 
  
• ü  Specify the target location-Tag your location when posting 
• 
  
• ü  Always Tag Followers with Huge Instagram fans (Instagram influencers Marketing)

• Adopt Instagram ads marketing –Immediately the particular product post has been made,promote the post and get more quality leads hence increased business sales
• Admin of the business page Must always keep the potential leads engaged in responding to their inquiries

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Review Done By Fredrick

Certified SEO Expertise,Digital Marketer & IT Sys Admin

For Brand & Merchant Digital Marketing.Website Search Engine Optimization,Google Ranking etc

Contact Me  on +254725689112